Payment Orchestrators: What Are They, How They Operate, and How to Choose One

Payment orchestrators are technological platforms that work as intermediaries between your online store and Payment Service Providers (PSPs).

Their role is to manage and optimize transactions, enabling you to integrate multiple payment methods efficiently and securely.

Smart routing: maximizing efficiency

These platforms help you process payments efficiently by implementing smart algorithms that analyze each transaction in real-time and route it to the most appropriate payment provider.

This process is known as smart routing and is one of the most powerful features of payment orchestrators. It also allows the system to choose the most suitable merchant card processor based on transaction data.

To optimize transaction routing, these systems analyze various data points and KPIs in real time, using information from multiple sources to make quick, informed routing decisions.

The most advanced systems use machine learning algorithms and predictive analytics to improve their decisions on an ongoing basis based on past transaction results and emerging patterns.

How smart routing works

These are the main factors considered in data analytics for smart transaction routing and how they relate to each other.

Payment orchestration platforms offer many benefits that help optimize both operational efficiency and customer experience in your e-commerce.

1. Payment optimization. One of the key advantages of payment orchestrators is our advanced payment processing systems. Macropay uses payment processing rerouting technology to increase your approval rate. This means you will not lose sales due to payment processing errors.

2. Simplified payment integration. You can easily integrate a variety of payment methods into your e-commerce platform. This improves customer experience while increasing the chances for conversion.

3. Efficient chargeback management. You can take advantage of our specialized tool for chargeback management, which saves you time and money when chargeback disputes occur.

4. Real-time monitoring. Macropay provides real-time visibility into your payment process, allowing you to make quick, informed decisions for optimized efficiency.

5. Fraud prevention. We offer 360° risk control that helps you protect your business against fraudulent activities.

6. Recurring payments. Benefit from a personalized module for recurring payments that helps you easily manage different subscription plans and set payment retries.

7. International transactions. With its global reach, Macropay allows you to process international transactions securely and efficiently.

Macropay is one of the best online orchestration tools for small businesses, providing flexible and scalable solutions to optimize and streamline your payment processes.

Here are a few third-party examples where Macropay helped businesses like yours handle common e-commerce challenges.

1. E-commerce of travel and tourism services.

Problem: Our client was experiencing a high rate of abandoned shopping carts due to a lack of local payment options for international customers and was struggling with high chargeback rates.

Solution: By leveraging Macropay’s online payment processing services, our client increased conversions by 27.3% in one month while experiencing significant international growth. They were also able to offer several payment methods tailored to the local preferences of their international customers. Advanced chargeback management tools also helped them reduce disputes by 31% and improve customer retention.

2. Company offering resume writing services.

Problem: This online subscription company struggled with new-market growth, especially in the U.S. market. They also had issues adapting to specific regulations and transaction protocols in those countries. Solution: Thanks to our expert payment consulting service, they could tailor their strategy and were able to connect with specific PSPs, resulting in a 7% increase in conversions.

In the competitive e-commerce market, payment optimization is crucial for the success of an online business.

An efficient payment process improves customer experience and significantly affects your financial results. Here’s where payment orchestrators make a difference.

Working with Macropay, you will:

1. Increase your conversion rates. Smart routing and the wide range of payment options ensure more transactions are completed successfully. With our lost transaction recovery technology, you can recover lost sales and boost revenue by up to 8%.
2. Reduce your operating costs. With simple integration and onboarding processes, automating processes such as chargeback management and transaction monitoring helps you save time and resources.
3. Improve customer experience. A seamless and tailored payment process increases customer satisfaction and boosts loyalty.
4. Grow your reach into new markets. With support for international transactions, you can reach customers around the world. No need to worry about the hassle of cross-border payments to offer a tailored payment experience.
5. Protect your business. Access real-time payment monitoring and alerts, as well as advanced fraud prevention tools that help you minimize the risks linked to online transactions. Our system integrates seamlessly with any credit card payment processor to ensure smooth and secure transactions.
6. Tailor the process to your needs. Our experts will develop a personalized payment strategy for your business, providing support throughout the process.

According to the Digital Economy Report 2024 by UNCTAD [PDF]:

• The number of people who buy online has increased drastically, from fewer than 100 million in 2000 to 2.6 billion in 2024. That’s 33% of the world's population.
• Sales in B2B e-commerce in 43 countries skyrocketed from $17 billion in 2016 to $27 billion in 2022.
• Internet of Things (IoT) devices are projected to grow from 16 billion in 2023 to 39 billion by 2029, resulting in an increase in digital transactions.

In a marketplace where the payment experience can close or cancel a sale, relying on a solid payment orchestrator like Macropay is key to your e-commerce success.

Don't let the challenges of online payments slow your business growth. Join the hundreds of businesses that trust us to manage their payments efficiently and securely!

Ready to revolutionize your e-commerce payments? Request a demo today and find out how we can help boost your sales, reduce costs, and deliver an exceptional payment experience to your customers.